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Brioni

Brioni is the super top end luxury menswear for the serious connoisseur.

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Tailoring is a cultural legacy that takes decades to transmit from a seasoned master to a young talent. Brioni’s founders faced the importance to safeguard the Brioni tradition with a bold intuition: invest in the schooling of new generations. It was 1985 when the Scuola di Alta Sartoria opened in Penne, the sole existing tailoring high school in Italy. It quickly turned into an institution of Abruzzo and a crown jewel of Italian savoir faire. Having its very own tailors trained in its very own school is what sets Brioni apart in the firmament of men’s tailoring. Only sixteen pupils are rigorously selected every four years to attend the courses at the school, housed in a stern historical building in the town center. With an ethical and artisanal mission, the Scuola di Alta Sartoria exceeds the mere training of the next Master Tailors: it is imbued with the belief that a meaningful future comes from the transmission of a deep-rooted heritage.

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