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A Superb Italian Outerwear Collection With True Skiing Heritage And Technical Ability.

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Sport and style – and let’s not forget technology: Colmar, since 1923.

The new logo marks a return to Colmar origins, with proportions and geometries reminiscent of the 1948 logo, enhanced with an innovative, dynamic attitude and a touch of elegance.
Prompted by a careful analysis of the Colmar corporate and brand identity, this restyling operation takes its inspiration from the cornerstones of the Colmar DNA: sport, style, innovation and history.


“Sports do not build character. They reveal it.”

Right from the early days, Colmar established a bond with the world of sport, and in particular skiing, an individual discipline practised in some unforgettable settings. The sense of challenge and dedication and the consistent effort that drives continuous improvement, typical of skiing, are also part of the philosophy underlying the Colmar approach to work and way of life.