By championing its chic French Riviera origins and recommitting itself to quality craftsmanship, Façonnable has begun to reap the rewards of the new strategy. This is a very exciting moment for Façonnable, as we are creating collections that are fresh, beautifully executed and true to the brand’s rich heritage of the Côte D’Azur.
In 1950 Jean Goldberg, from a master tailor heritage family opens a boutique-atelier on rue Paradis in Nice the birthplace of the brand. Heir of a tradition and know-how of the great artisans of Eastern Europe, he very quickly became a staples of the French Riviera.
The results of his work was to dress the movie stars of this era such as Cary Grant or Tony Curtis, with his unique form of classic style with a twist which helped quickly establish the brand in all France.
Today Facconable is owned by the Pepe jeans group but follows the values of the Cote D'Azur heritage.